Privacy Policy

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Effective Date: July 1, 2016

Your privacy is important to us.  This Privacy Policy describes the types of information Herc Rentals collects from and about you when you visit,, or any other of our websites where this policy is posted (each a “Site”), visit one of our U.S. or Canadian equipment rental locations (“Rental Locations”), use our mobile applications (each an “App”), or otherwise interact with us or request services from us as described further in this Privacy Policy.  The Sites, Rental Locations, Apps, and other interactions are collectively the “Services.”  This Privacy Policy also explains how Herc Rentals may use and disclose such information, as well as your ability to control certain uses of your personal information. 

By using any of our Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.  If you do not, please do not use the Services.  

Information Collection

Information You Provide

We collect information from you when you choose to share it with us.  This may include when you use our Services, make a reservation (even an abandoned or interrupted reservation), rent our equipment, create an online account with us, provide information to one of our sales coordinators at an equipment rental location, speak with one of our representatives by phone, join a Herc Rentals membership or loyalty program, sign up for newsletters or our email list, participate in a survey or promotion, request information from us, or otherwise contact us.

The information we collect from you may include, but may not be limited to:

We may also collect certain health information from you as necessary, such as when you ask us to accommodate a disability (e.g., by provision of hand controls), or if there is an accident and we need to work with insurance and claims management companies relating to any injury you may incur (“Health Data”).

Information Collected from Third Parties or Other Sources

We may obtain personal or other information about you from third parties or other sources, and combine this information with the information we collect from and about you through the Services. Such information may include, but may not be limited to:

We may also obtain information about you from other online sources, including when you connect with Herc Rentals through its official corporate pages on third party social networks (such as Facebook) or the “apps” on those pages.  This information may include, but may not be limited to, name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity.  We may combine this information with the information we collect from and about you through the Services.

Information Automatically Collected

We may use cookies, web beacons, pixel tags, JavaScript, or other technologies to collect certain information about visitors to our Site or App and interactions with our emails and online or mobile advertisements, and to allow Herc Rentals to keep track of analytics and certain statistical information which enables us to improve our Site and Apps and provide you with more relevant content and advertising on our Site, Apps, or other websites or mobile applications. 

For example, we may automatically collect certain information from you, including but not limited to your browser type, device type, operating system, software version, Internet Protocol (“IP”) address, geolocation, phone model, phone operating system, and the domain name from which you accessed the Services.  We also may collect information about your use of the Site or App, including the date and time you visit the Site or App, the areas or pages of the Site or App that you visit, the amount of time you spend viewing or using the Site or App, the number of times you return to the Site or App, other click-stream or site usage data, emails that you open, forward or click-through to our Site or App, and other sites that you may visit. 

We may also use third party cookies and other technologies to support our Services, provide services on our behalf, facilitate business transactions on our behalf, or provide relevant advertising to you.  Some of these third parties may use technology such as cookies, web beacons, pixel tags, log files, or Flash cookies on our Site or Apps, which may send them some of the above-referenced information.

Tracking Options and California Do Not Track Disclosures

Certain parts of our Site or App require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or App, or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Our system may not respond to Do Not Track requests or headers from some or all browsers. To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices about not having this information used by certain service providers, please click here and here. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

Combination of Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site and App, as well as information collected from other online sources or from third party sources to help us tailor our communications to you and to improve our Services.

Information Use

Herc Rentals may use the information we collect from and about you for any of the following purposes:

Additionally, if you use the Site or App to connect with third party services you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.

Information Sharing

Herc Rentals may disclose the personal information we collect from and about you in the following ways:

Herc Rentals may also share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses.

Also, Herc Rentals may sell or purchase assets during the normal course of our business.  If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity.  In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties.  Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Privacy Policy.

Your California Privacy Rights

If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes.  To make such a request, please contact us at:

Herc Rentals Inc.
ATTN: Legal Department
27500 Riverview Center Blvd
Bonita Springs, FL 34134

You must put the statement “Your California Privacy Rights” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information. 

Non-affiliated third parties are independent from Herc Rentals and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.

Links To Other Websites

The Site, App, and email messages from us may contain links to third-party websites, which may have privacy policies that differ from our own.  You should be aware that the collection, retention and use of any data you provide on these websites will be governed by the privacy policy of the company providing the website and not by this policy.  We are not responsible for the practices of such websites.

Public Forums

Any information you may disclose on our Site or App, in blogs, on message boards, in chat rooms, or on other public areas on the Site, App, or other third-party websites that the Site or App may link to, becomes public information.  Please exercise caution when disclosing personal information in these public areas. We reserve the right to remove any posting or content in a posting at our sole discretion.

Children's Privacy

Protecting children’s privacy is important to us. We do not direct the Site or App to, nor do we knowingly collect any personal information from, children under the age of thirteen.  If we learn that a child under the age of thirteen has provided personally identifiable information to the Site, we will use reasonable efforts to remove such information from its files.

Data Security

We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site and App visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.  When you enter sensitive information (such as credit card information) on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

Data Storage

Your personal information may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.

Your Options And Access To Your Personal Information

We provide our customers with the opportunity to opt-out of having their information used for purposes not directly related to placement, processing, or fulfillment of a reservation or equipment rental.  To “opt out” of receiving future e-mail marketing messages from Herc Rentals, you can click on the “unsubscribe” link at the bottom of an e-mail marketing message or update your information on the Account Profile page on the Site. Please allow 10 business days for your request to take effect

To access, review, or update your information stored by Herc Rentals, you may visit the Herc Rentals or Hertz Equipment Rental Account Profile page on the Site, where you can view, update, or change your personal information and update your member profile, password, and associated information.  You may also contact your local Herc Rentals or Hertz Equipment Rental branch location to have them update your information in our system.

If you have any additional questions concerning access to or updating your personal information, please contact us at the information provided in the “Contact Us” section below.

Contact Us

We hope this policy answers your questions about our collection, use and disclosure of your personal data. If you have additional questions about this Privacy Policy or the practices described herein, you may contact us at or write to us at the following address:

Herc Rentals Inc.
ATTN: Legal Department
27500 Riverview Center Blvd
Bonita Springs, FL 34134

User's Acceptance Of This Privacy Policy

By using the Services, you signify your acceptance to the terms of this Privacy Policy.  If you do not agree with the terms of this Privacy Policy, please do not use our Services.

Revisions To This Privacy Policy

Herc Rentals reserves the right, at its sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. If we do, we will post the change(s) on the Site or App.  Your continued use of the Site or App following the posting of changes to these terms means you accept these changes.  If we change this privacy policy in a material way, we will provide appropriate notice to you.